Leaving London after almost 12 years (but still swinging by for days in the office).

Still from Quadrophenia, 1979

Half the world away, I notice something funny about the copy in New Zealand.

Still from Hunt for the Wilderpeople, 2016

Department stores in Paris > giant empty Debenhams in Stockport.

Still from Deux Moix, 2019

It’s been a rainy one so far but discovering a new, perfectly named brand has brightened my summer.

Still from Wild, 2014

AI on the brain.

Still from Blade Runner, 1982

Finding my words in the wild.

Still from The Red Shoes, 1948

In Glossy, a book about the rise of beauty brand Glossier, the author suggests that friendly tones of voice are falling out of fashion. But what’s the alternative?

Still from Mean Girls, 2004

I’ve been thinking about how important the origins of words are – especially for brands striving to be inclusive.

Still from Grease, 1978

This month marks ten years since I moved to London to become a copywriter – and two since I started freelancing.

Still from Singin’ in the Rain, 1952

Spoiler alert: yes and it’s a podcast about the rhythms of the seasons, made by an organic perfume maker called Ffern.

Still from Women on the Verge of a Nervous Breakdown, 1988

These freshly invented words mark the different stages of the film’s headline-hitting marketing.

Still from Barbie, 2023

In April, I challenged myself to add a blog to this website and update it once a month. But why? Hint: it wasn’t for SEO optimisation, as you can probably tell…

Still from Saltburn, 2023

Heads up: this post mentions grief and sensitive occasions that come round once a year.

Still from Memories of Matsuko, 2006

I finally give in and try ChatGPT. I’m presented with six snappy lines that give me season-one Peggy Olsen meets Blade Runner vibes. I have notes…

Still from The Artist, 2011